10 Misconceptions on entrepreneurship and business owners

The entrepreneurial road is full of surprises, and you will never grasp the full extent of it unless you take it yourself. People have entertained different notions of entrepreneurship. Some of them may be close enough to the truth while others are far from reality. Nonetheless, it is best to know straight from business owners themselves about the bigger picture that the entrepreneurial journey entails.

 

If you read through the previous posts, you will find that most of the misconceptions on entrepreneurship and business owners are not always true. EO members who shared their stories cleared the air and narrated what happens behind the scenes. Depicting the various facets of running a business, good and bad, will help aspiring entrepreneurs who want to embark on this journey see the entrepreneurial world from different angles.

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Ashley Woodcock’s message signs for entrepreneurs

RPM Hire owner and director Ashley Woodcock began his entrepreneurial journey while he was still at university, starting with only three signs for hire. He had low expectations for the business. Never has he imagined that he would grow his venture into a successful enterprise and enjoy the experience along the way.

Supplying variable message signs (VMS) is the core of Ashley’s business. For over seven years, he has expanded his company by doing other product lines and services and now has over 400 signs and other products for hire. It’s a niche industry, but Ashley found huge significance in what he is doing, serving not only their clients but the general public as well. “If we’re giving the public a warning, it allows them to change their habits, take a different route, or use another mode of transport for that day. During road closures, our signs are dotted along a detour route to help them navigate around the closures,” he explained.

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The entrepreneurial house plan

In constructing a house, the first thing that is needed is a blueprint that will outline the plan for the edifice. If you want to put a structure in place, you need to have clear-cut boundaries, floor areas, and the layout of your living space. It’s the same way when building a business. There has to be a plan and an organisational structure that will help support your venture and make it stand firmly.

As a business owner, you are the architect, engineer and chief carpenter of your enterprise. You have to design your business proficiently so that it can withstand the harsh conditions and constant movements of the economic landscape.

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Alex Louey’s lessons on entrepreneurship through smartphone apps

With millions of apps available online that are increasing each year, an average smartphone user has a wide array of options on which ones to use that correspond to his needs. For AppsCore co-founder and Managing Director Alex Louey, whose company has been developing apps, websites, cloud solutions, Internet of Things (IoT), and other technology-based products, it’s more than just building a software. Its mission is to create great customer experiences for their clients and make their lives easier every day.

“We started off as a mobile app company. But now, we’ve progressed from being very focused on apps to focusing on making our customers’ lives easier and better for them to do things,” Alex quipped. “It means that we don’t look into a particular technology. Rather, we look at the problem to be solved and the appropriate technology to do it. We look at the entire life cycle. We look at the customer experience and the problem that they’re facing. Then, we build the software and look at what we can do to help clients engage customers and get the customers to use their business software,” he added.

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How to choose the right charity for your business

Partnering with charities is commonplace in the business sphere. Although it is not a requirement, it is something that many enterprises have adopted in their culture. Whether it is a personal pursuit of the business owner or a corporate decision, several companies involve themselves with charitable works for various reasons. Not many businesses may have the capacity to help a non-profit, but several of them have been contemplating of doing so when given the right resources and opportunity.

If it has been in your mind but doesn’t know where to start, there are a few tips you may take into account before you commit to a particular cause. For one, you have to assess first your capacity to engage your business with a charitable organisation. Whatever purpose or intent you have for doing it, helping a non-profit is not limited to philanthropy. While you can donate money, you can also make an in-kind contribution, volunteer your or your people’s time and skills, or help spread the word and promote the programs of the charity.

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Victoria Kluth’s path to being great and being grateful

Be great and Be grateful. These are the two corporate values of Araza, a technology systems integrator and consultancy company, specialising in cloud and digital solutions. Its co-founder and Managing Director, Victoria Kluth, endeavours to live by these values as she leads others towards the vision and goals of her company.

Coming from a big corporate background, Victoria initially regarded herself as a corporate person, with her mind not set on the entrepreneurial road. Becoming an entrepreneur is just one of the many surprises life has brought on her, for which she is thankful that it happened and strives to be great at it. Among the many other unexpected things in her journey was Araza’s growth, now with 350 people in its fold. Going international never crossed her mind and through a partnership with another company, their business has an international offshore component. She is also regarded as a leader in Australia for gender equity, which is another milestone that she has not foreseen to happen in her profession.

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