The social media and the entrepreneur

If an entrepreneur is a social media platform, what would he be? He would be a mix of the popular social media we see these days. As much as every entrepreneur is unique, every social media network also has its respective strengths and interesting features. We can pick a thing or two from each platform and blend them in moulding the qualities of a business owner.

Let’s merge these social media features with the characteristics of an entrepreneur and see how it will develop. So, familiarise yourself with each platform and learn how you can utilise them in your business.

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An entrepreneur spelled out

What is an entrepreneur? Dictionaries describe an entrepreneur as someone who starts and runs a business venture. However, every entrepreneur may vary from one to another, depending on their capability, preferences and work style. Still, business owners need certain qualities to help them through the stumbling blocks and challenges that the entrepreneurial journey poses to them.

Let’s spell out the makings of an entrepreneur and see how each quality can help a business owner grow and develop. These are characteristics that you can learn to cultivate in yourself or your team members. Other entrepreneurs who have been on the journey for quite some time have exhibited these qualities or have cited them as among the important tools for the survival and longevity of one’s career in business.

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Gary Tramer’s wild entrepreneurial ride

If there is one word to describe Gary Tramer, founder of companies like LeadChat and PoweredLocal, it is enthusiasm. This business owner is oozing with energy, and his vibe extends to his colourful entrepreneurial journey. His journey is an adventure filled with ups and downs, but Gary finds joy and excitement going through the peaks and troughs of the entire experience.

Gary’s business journey is a wild escapade full of learnings. He has started a business, grown a business and sold a business. There are some failures as well, but in each mistake and win, he picks a valuable lesson every step of the way. It began from his own home, as he ascertained through his family about how he would fare as an entrepreneur.

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Andrew Colliver on embracing change

“Be resilient. You need to be able to learn to do pain well. When you’re in self-doubt and fear, understand that you’re going through a personal growth phase, where you’re being asked to change, adapt or improve. Your capacity to respond to those occurrences ultimately turns to success. I usually embrace those periods even though I don’t enjoy them,” Banjo co-founder and CEO, Andrew Colliver, shares. He subscribes to this business philosophy, which has guided him through all these years.

Change is something that Andrew has experienced in his 20-year business career. The shift from two decades of being a banking executive in the corporate space to entrepreneurship was a huge one. “I had a health scare five years ago, which caused some changes to the way I view the world and my place in it. I thought of things that I should have done when I was in my early 20’s. But I was so immature and reckless in my 20’s. I was not capable. But I needed to know who I was as a person without the business card and salary cheque telling me who I was, and why I was here. Then I underwent the transition into the entrepreneurial world,” he began.

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Producing learning experiences with Harry Samuels

Getting into details and combining professional services with fun experiential events is the forte of The Production House Events (TPHE), the company owned by Harry Samuels. In a highly competitive industry and ever-evolving landscape, they set themselves apart by exceeding customer’s expectations and putting people at the centre of everything they do.

Harry had no family experience in running a venture earlier in life, but he has always been passionate about business. He took up a bachelor’s degree in business, majoring in marketing and management at university and going on to finish with a Class 2 Honours degree. After that, he worked in various companies, primarily in the marketing field until he became the CEO of a supply company. His work experience included working in Sri Lanka and New Zealand. In those experiences, he was always involved with organising corporate events.

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Craig Sanford’s refreshingly different kind of approach

When Craig Sanford established Sierra Legal, what he had in mind was something very different to the traditional “ivory tower” law firms in the industry.  Thus, he created a boutique firm that provides high quality and commercially focused legal services to its clients, using a close-knit team of friendly and highly experienced lawyers who enjoy a technology savvy and truly flexible working environment.  For a boutique firm, Sierra Legal has some great clients, including Medibank, BP, Hisense and Chubb Insurance.

The entrepreneurial route was not something Craig contemplated when he began his career.  “In fact, if you ask my friends and the people where I worked at the time, they would have said that I was the last person they expected to jump out on his own,” he claimed.

His family does not have any entrepreneurial background.  His parents and those of his wife, Katie, were not entrepreneurs. According to this legal adviser-entrepreneur, “Initially, the scary part was being on my own and not having that support network around me. I’ve been with EO Melbourne now for four or five years.  But in the early days, I didn’t have those people available to guide me along my way. I had family and friends I could talk to, particularly my father, who’s always been a bit of a mentor to me. But it was a challenge not having people around me with entrepreneurial experience to give advice.”

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Jessica Souter helps preserve a piece of history

The Gables is an establishment that traces its history since 1902. For Managing Director and Business Owner Jessica Souter, it’s a tough and exciting challenge to preserve a significant piece of Melbourne history. The garden was laid out by no less than William Guilfoyle, the landscape architect of the Royal Botanic Gardens in Melbourne.

The Gables has a rich and colourful past, which includes being an illegal gambling house in the 30’s. “It was a sly-grog shop. It was a speakeasy. So, I’m a caretaker of this beautiful venue,” Jessica claimed. In fact, 1920’s famous Australian gangster, Squizzy Taylor, held a lavish 21st birthday party for his girlfriend in this venue. Keeping the genuineness of the place is a tall order for Jessica. As such, “Everything I do, whenever I renovate or do anything around here, I try to do it as authentically and respectfully towards the house as I can,” she declared.

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Ina McCorkell’s food for thought on business

“The customer is king. Cover your back. Always do what you say you will do.” These are just a few of the business philosophies that Ina McCorkell goes by, Owner and CEO of EasyChef. For over two decades in the business, Ina imparts her grains of thoughts and nuggets of wisdom on how to overcome the challenges of the entrepreneurial journey.

Both of Ina’s parents were self-employed, so taking the entrepreneurial route seemed a natural progression for her. “When you grow up in an environment where people create their destiny, it encourages you to see it as normal. It’s a lot easier if your family are already doing their own thing. Four of my siblings do their own thing,” she professed.

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Paul Sharkey and his gameplan

With a vision for his business in mind, Intralink Wealth Management Owner & Director Paul Sharkey, has come up with a game plan. He’s playing on his strengths while taking into consideration the opposition and the playing field. He builds up his team, anticipates setbacks, draws up a plan B and C, and brings his company forward for a lot of wins.

Paul played AFL as a professional football athlete for about five to six years. He was able to bring to the business arena the principles and discipline of the sport. However, apart from his training in footy, Paul also grew up in a setting where the entrepreneurial spirit thrives.

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Getting fit with Aaron Smith

All these years, Founder and CEO of KX Pilates, Aaron Smith, has been advocating for physical fitness. As he went about his entrepreneurial journey, he found that he can also help people become financially fit through his business. “Empowering people to make positive changes in their lives is fantastic. That’s why I got into franchising as well. I always have a general nature of helping people. Whether it be in fitness or business, it’s satisfying to me, that’s for sure,” he stated.

Aaron was in his late teens when he got into fitness and personal training. In fact, he majored in exercise physiology during his university years. His passion for travelling, personal training and snowboarding led him to America where he stayed on and off for two years until he moved to London. While in London, he learned of Dynamic Pilates and immediately fell in love with it. “I always had the dream to bring the style back to Australia and create my brand. So, I left London in 2009 and started KX Pilates in February 2010,” Aaron narrated.

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