Craig Sanford’s refreshingly different kind of approach

When Craig Sanford established Sierra Legal, what he had in mind was something very different to the traditional “ivory tower” law firms in the industry.  Thus, he created a boutique firm that provides high quality and commercially focused legal services to its clients, using a close-knit team of friendly and highly experienced lawyers who enjoy a technology savvy and truly flexible working environment.  For a boutique firm, Sierra Legal has some great clients, including Medibank, BP, Hisense and Chubb Insurance.

The entrepreneurial route was not something Craig contemplated when he began his career.  “In fact, if you ask my friends and the people where I worked at the time, they would have said that I was the last person they expected to jump out on his own,” he claimed.

His family does not have any entrepreneurial background.  His parents and those of his wife, Katie, were not entrepreneurs. According to this legal adviser-entrepreneur, “Initially, the scary part was being on my own and not having that support network around me. I’ve been with EO Melbourne now for four or five years.  But in the early days, I didn’t have those people available to guide me along my way. I had family and friends I could talk to, particularly my father, who’s always been a bit of a mentor to me. But it was a challenge not having people around me with entrepreneurial experience to give advice.”

Continue reading “Craig Sanford’s refreshingly different kind of approach”