Disruptive innovation 101 for business owners

The term “disruption” or “disruptive innovation” is something you would hear at times in the business world. The adventurous are attracted to it, while the cautious may try to avoid it. There are those who created disruptive innovation without them foreseeing that their idea, product or service would create a disruption to the status quo. But what is disruptive innovation?

American scholar Clayton Christensen came up with the theory and coined the name “disruptive innovation”. Now, it is used widely in the business sphere, especially with fast movements in markets and new ideas that break conventions and set trends.

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