Nicky Tzimas, founder and Director of the Cosmetic Professional Development Institute of Australia (CPD Institute), is a firm believer in people’s rights. With a solid background in behavioural sciences and mental health, Nicky is an advocate of ethical practice in the cosmetic aesthetic industry.
The creation of CPD Institute was born out of Nicky’s concern over clients who were seeking treatments without thorough awareness of the risks and complications involved. She had patients from other practices approaching her clinic for services, and it was evident that they had previously been uninformed of the potential risks and problems that could have resulted from their past procedures.
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Photographs are part of our everyday life. In this era of selfies, almost everything we do and see is captured and stored in our electronic gadgets, often posted and shared on social media sites. But snapshots serve not only to preserve memories but also as vital tools for communication and an effective one at that.
In business, pictures play an important role in design and brand-building. They bridge companies with customers by depicting various images that can make the brand relate more to people. As new tools become available in the market, the craft has also evolved with more forms and usage of photography.
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“There’s a lot of ‘synergies’ that go hand in hand with my brand name,” declared Terri Vinson, Cosmetic Chemist & Founder of Synergie Skin. Her brand resonates with her philosophy of clean science, where she takes the best from science and the best from nature and harnesses them together in synergy without questionable and potentially harmful ingredients.
For Terri, synergy is not just a buzzword, but a platform for producing effective products and treatments for her clientele. She expounded on the science behind how everything should work together in harmony. “There’s a synergy between skincare and makeup that has to work together. If you use the very best skin care and put pore-clogging makeup over the top of it for the next ten hours, then you’re negating all the benefits of great skin care. So, your makeup has to be in synergy with your skin care. Secondly, skin care and makeup have to work in synergy with your skin. If it’s not working in synergy, that’s when some ingredients can lead to breakouts and reactions. Thirdly, the ingredients of the product themselves must work in synergy. A lot of people don’t understand that formulating isn’t just about throwing a bunch of ingredients into a pot and calling it a product. It’s a science, and you have to understand how those ingredients work together in synergy to get the best results.”
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If your entire work environment is your kitchen, then you are the chef in the whole business structure. You hold a secret recipe for success, and you have the ingredients that can help you whip a flourishing venture. But you would need some kitchen utensils for you to be able to prepare the food scrumptiously. These are must-haves in your regular operations to help you deliver the necessary food orders to the front of the house.
While cooking may need some special skills, everyone can learn the basics and become masters in their respective kitchens. All you need is the patience to see through the whole process and a keen sense of taste that takes in every detail of the food and culinary yearnings of the diners. They say that food tastes a whole lot better when you put your heart into your cooking. In the same way, the entrepreneurial journey will last long if you have the passion and perseverance to endure the adventure. Whether you strictly follow a recipe or you cook according to your instincts, running a business is also hinged on your style, inclinations and goals. You have to be watchful of the preferences of the market, relying on your gut-feel and entrepreneurial skills, which you can develop over time.
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“Success means nothing unless you’re giving back.” Hannah Vasicek, Founder and Director of Francesca Collections, lives by this philosophy, which has also become the tagline of her business. More than just making jewellery, Hannah subscribes to the belief that her business is also meant to create an impact on people’s lives.
Hannah’s entrepreneurial adventure began when she was still a child. Imagine this young lady, who at 12 years old, already started her first little business selling lollies, where she earned around one or two hundred dollars a week. A year after, she ventured into making jewellery, which became one of her greatest passions that later paved the way to her Francesca Collections. “I started making jewellery when I was about 13 years of age. I lived in a rural town in New South Wales, and I had nothing to do. So, my mum took me to a beading store, and that’s when I started making jewellery,” Hannah narrated.
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“My philosophy is I want to find a way for everybody to win. There are some cultures where you only win if other people lose. I want to do business with people and want them to have a great experience. I want to be able to meet every client that I’ve worked within 20 years’ time and make them feel that they got good value. It’s one of the core values I have that I add value to people’s lives and not take away,” declares Alliance Software CEO and Owner, Ben Stickland.
Solving problems, family and his Christian faith are some of Ben’s great passions. He admits that he does not have any entrepreneurial background in his family, but he has always been into ventures since he was a kid. “I was born in a small country town and then moved to a regional city before I became a teenager. I had a very good family life to middle-income parents and a couple of older sisters. My dad was a teacher, and my mum was a nurse. They have no entrepreneurial background,” he began.
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Learning takes place in many forms and places, not only in classrooms or books. There are other artistic means where individuals and groups can draw lessons and insights for growth and development. One particular medium where entrepreneurs can gain inspiration and motivation is in the film industry. With numerous movies shown each year around the world, there are stories which can teach business owners a few lessons on how they can improve themselves and their ventures.
The movie industry is a rich repository of resources like films that have business angles, which may be beneficial to your entrepreneurial journey. It’s a great way to learning and chilling out, absorbing the story and the lessons behind the stories.
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If an entrepreneur is a social media platform, what would he be? He would be a mix of the popular social media we see these days. As much as every entrepreneur is unique, every social media network also has its respective strengths and interesting features. We can pick a thing or two from each platform and blend them in moulding the qualities of a business owner.
Let’s merge these social media features with the characteristics of an entrepreneur and see how it will develop. So, familiarise yourself with each platform and learn how you can utilise them in your business.
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What is an entrepreneur? Dictionaries describe an entrepreneur as someone who starts and runs a business venture. However, every entrepreneur may vary from one to another, depending on their capability, preferences and work style. Still, business owners need certain qualities to help them through the stumbling blocks and challenges that the entrepreneurial journey poses to them.
Let’s spell out the makings of an entrepreneur and see how each quality can help a business owner grow and develop. These are characteristics that you can learn to cultivate in yourself or your team members. Other entrepreneurs who have been on the journey for quite some time have exhibited these qualities or have cited them as among the important tools for the survival and longevity of one’s career in business.
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“As a kid, I had two dreams. I wanted to be an AFL footballer or run a successful business like my dad.,” This is how Dimple Founder Damien James’ story begins. Assessing his qualities or lack thereof, he chose the latter. Because he wanted to give himself the best chance of seeing his dream come true, he started his entrepreneurial journey at an early age.
Realising he wasn’t tall enough to reach the highest level of football, Damien decided to focus his energy on building a business. He kept playing football, although not on a professional capacity, and applied the principles of the sport to the entrepreneurial arena, bringing his A-game to every venture he started. Learning from his dad, who had run a business for as long as he could remember, Damien dipped his feet into the fray from a young age.
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