The use of hashtags (words preceded by the pound # sign) is now a commonplace practice in various social media platforms. It was first popularised on Twitter until it is widely used in other social networks as well. How do you take advantage of hashtags to market your business?
Hashtags are presently included in marketing strategies to promote products, services, brands or events due to its rising popularity. Because they narrow down topics for discussion, hashtags make it easier for users to search and sift through words and subject matter. It also increases engagement and visibility for your brand.