Growing up in New Zealand, Anna Ross has developed a deep sense of care for the environment and animals. Such values have helped shape the direction of her business, Kester Black, which prides itself as Australia’s most ethical beauty brand.
Going towards that route was more of a “common sense rather than a business decision” for Anna. But she clarifies, “We’re not an activist brand, but we do highlight issues in the industry. You buy our product, and then later you find out that we’re vegan and cruelty-free. If you want to learn more about vegan and cruelty-free and what that means, then we’ve got the information available. But we don’t ram it down your throat. We only talk about what we do. We don’t pinpoint or poke fingers at anybody else in the industry.”
Continue reading “Anna Ross and her entrepreneurial learnings”
Nicky Tzimas, founder and Director of the Cosmetic Professional Development Institute of Australia (CPD Institute), is a firm believer in people’s rights. With a solid background in behavioural sciences and mental health, Nicky is an advocate of ethical practice in the cosmetic aesthetic industry.
The creation of CPD Institute was born out of Nicky’s concern over clients who were seeking treatments without thorough awareness of the risks and complications involved. She had patients from other practices approaching her clinic for services, and it was evident that they had previously been uninformed of the potential risks and problems that could have resulted from their past procedures.
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“There’s a lot of ‘synergies’ that go hand in hand with my brand name,” declared Terri Vinson, Cosmetic Chemist & Founder of Synergie Skin. Her brand resonates with her philosophy of clean science, where she takes the best from science and the best from nature and harnesses them together in synergy without questionable and potentially harmful ingredients.
For Terri, synergy is not just a buzzword, but a platform for producing effective products and treatments for her clientele. She expounded on the science behind how everything should work together in harmony. “There’s a synergy between skincare and makeup that has to work together. If you use the very best skin care and put pore-clogging makeup over the top of it for the next ten hours, then you’re negating all the benefits of great skin care. So, your makeup has to be in synergy with your skin care. Secondly, skin care and makeup have to work in synergy with your skin. If it’s not working in synergy, that’s when some ingredients can lead to breakouts and reactions. Thirdly, the ingredients of the product themselves must work in synergy. A lot of people don’t understand that formulating isn’t just about throwing a bunch of ingredients into a pot and calling it a product. It’s a science, and you have to understand how those ingredients work together in synergy to get the best results.”
Continue reading “Terri Vinson and the synergy of her creations”