Speaking from experience, VÖOST co-Founder and Orange & Green Director Jason Scher affirmed that there are many difficulties that business owners encounter along the entrepreneurial journey. “Every single day, you’re going to be challenged with something that will make you think, ‘I’m not good enough. It is not working.’ Then, you start to have those thoughts of quitting,” he said. It takes a lot of effort, time, resources and inspiration to start a business and see it through.
“Anyone that hasn’t started a business or managed a business entirely has a different perception. It’s like the swan analogy where it all looks graceful above the surface, but under the water, the legs are paddling furiously. Some of my friends see our products in different supermarkets and outlets, and they think it must mean everything’s going well. But there’s a lot of hard work, a lot of long hours, and a lot of stressful moments that people don’t see,” described Jason.