How to deliver engaging and impactful presentations

Presentations are essential in a business. People present their ideas or topics during speaking engagements, proposal meetings, and various events across different industries and sectors. But how do you make killer presentations that are impactful enough to draw your audience to your message?

Entrepreneurs and business executives nowadays are being tapped to talk about their experiences, expertise, insights and entrepreneurial journey stories to inspire others. Members of EO Melbourne share with us some tips on how to hook and attract your audience when presenting as well as keep them engaged and interested in your presentation.

1. Connect with your audience

“Be real.” This is what Jeremy Chen, Managing Director & Co-Founder of Good Things and Co-Founder of Hustleboard, imparts to those who want to learn how to deliver an effective presentation. The best way to make a connection with the audience is to be sincere and authentic in one’s words and disposition, and not try too hard to impress your audience.

This is backed by David Fastuca, CMO and Co-Founder of Locomote, when he said, “Just like how we do in EO, we're sharing experiences all the time. It is by making these presentations based on your experience or the experiences that you've delivered for your customers and bringing those results through because then they can say, ‘Well, I'm like this customer. I can get results like this based on how they did that.’”

True enough, the best presentations are those that can capture the attention of the audience, sustain their interest, and get them to retain the message you have conveyed. “The most effective ones I have done for the business are those where it is clear that I have been able to establish an emotional connection with the audience and they feel like they are part of the journey and the challenges that we have had along the way. Getting buy-in and interest from the audience from the beginning is so important,” shared Hayden Brass, Founder and Managing Director of Zea.

2. Make your slides visually pleasing

Renata Freund, Founder & Director of Honeycomb Strategy, shares valuable insights based on the work they do. “As a research agency, our success is centred on our ability to clearly communicate insights that are easy to understand and compelling. Here is one of our go-to tips and tricks to wow your audience with your presentation: Visual design is never optional.”

“When information, insights or data is presented in a format that is visually appealing, your audience will naturally be more open and receptive to what is being communicated. The visual design needs to come first, not be an after-thought in your presentation,” Renata remarked.

The visual design includes the template you use, the background of your slide, the colours, the layout of the presentation, the illustrations, photos and graphs that are included in the slides, as well as the font and size of the text. All these must be cohesive and well-thought-of to ensure that they are appealing to your audience.

3. Use fewer words and text

Renata adds another tip to wow your audience: Let imagery do the talking. “As a general rule, we try to keep the text on the slide to no more than a short heading plus 3 bullet points. We use photography and iconography as visual cues to support the story, without having to spell out every insight with words,” she said.

David concurs based on his experience as well. “The best ones have always been if you've got slides up on the screen or doing a zoom, know your basic things. It's common sense now these days, but a lot of people still get it wrong, which is not to have too many words on a page. Try to have more pictures that convey what you're saying on screen so that they're not reading something word by word, but they're getting the gist of what you're saying by the imagery that's on there.”

Jeremy summarises it in two words – “Be concise.”

4. Let your personality shine through

The third tip Renata has in making an impactful presentation is to “Let your personality shine through.” 

She expounds, “The one thing that all great communicators have in common is the ability to let their personality shine through. Your presentation should be no different. Bringing fun, humour and your own personal touch to your presentation will build credibility and warmth with your audience.”

5. Put some fun in your presentation

Speaking of fun, David shares that it can make a presentation more memorable to the audience. He reveals, “I try to make all my presentations a bit fun, such as having a meme or a gif that people can relate to or that could get a bit of a smile from the audience. It can be risky if it doesn't come off, but when it does, it has a real impact.”

He further added, “People will remember you as the one that made them smile and the one that made them feel good about the topic that you're talking about. Depending on what you're talking about, it could be a relatively boring or stale topic, so you want to lighten it up and have a bit of fun with it.”

6. Give good key takeaways

Lastly, adding a summary at the end of the presentation will make it easier for your audience to recall and digest everything that you’ve said. According to David, “Give people some really good key takeaways. It doesn't matter what you're presenting or what you're explaining, there's always something that people can learn. I found that doing a summary makes it easy for people to get key takeaways. I put them on one slide and allow myself to put a little bit of text there so that people can know what I'm talking about and they can write it down or screenshot it. I think that helps create a presentation that is impactful and engaging.”

Moreover, take time to practice and hone your skills. Take the opportunity to present when it comes knocking at your door. Better if you record your presentations and review them later on so that you can see how you can further improve your presentation skills.

How to keep your team inspired at work

The lockdowns imposed during the pandemic have pushed many businesses to manage their teams remotely. Now that restrictions are easing, and the world is starting to return to some form of normality, some have embraced the “new normal” with people going back to face-to-face activities but with certain safety protocols imposed. Others still work from home, while there are others that have adopted hybrid working arrangements.

Regardless of the work set up in your organisation, it is undeniable that your employees’ happiness and mental health are important in keeping your team together. It also helps them to be motivated and engaged in your business and immersed in their jobs. Apart from your regular catch-ups and meetings, it is helpful to come up with some activities and initiatives that also cater to their other needs.

Reach out to them individually

Letting your staff members know that you value them as part of your organisation will also enable them to put importance on their relationship with you. Since every staff member may be going through different situations and may have varying concerns, it is helpful to reach out to them one by one and check on their circumstances.

When the pandemic happened, Ben Beattie, Managing Director of True Blue Plumbing Australia, dedicated time to check on his team. “I took the time to call every staff member individually, asked them how they are coping and if there was anything True Blue Plumbing Australia could do for them and what their thoughts were on how the company has handled the pandemic,” he stated.  

Clayton Cross, Head of Strategy at Expia, shared a similar sentiment. “We reach out to them to know where they are at, individually,” Clayton remarked. This simple gesture matters to every member of your team, so it’s beneficial to do this every now and then,

Gather feedback and address issues

Whether during individual calls or at regular group huddles, make sure to gather feedback from your team members and address immediate concerns. “Taking on their feedback and addressing any issues was a great way to make all staff feel heard,” Ben iterated.

Such feedback will provide you with insights on how you can further strengthen your team, improve your systems and services, and grow your business. When team members feel that their input and ideas are being considered by the company, the more they become engaged and involved in the business.

Host a dinner or socials and do activities that build the team

The pandemic was challenging to most individuals and businesses. However, people have become more creative in keeping their teams together. Many have come up with virtual get-togethers and other fun and enjoyable activities, big or small.

During lockdowns, Ben and his team at True Blue Plumbing Australia gathered online for some lighthearted moments. “We held an online social and paid for dinner and drinks for everyone. This really helped morale and eliminate the feeling of disconnect,” Ben shared.

Team lunches or dinners, fun games and team-building activities are initiatives that will get your people to strengthen their bond as a group and reinforce their teamwork. 

Jeremy Chen, Managing Director and co-founder at Good Things, has tapped experts for their team-building activities. “BeChallenged runs a great course that is fun and the enchanted adventure garden in Mornington peninsula has some fun scavenger hunt/ropes courses, but nothing beats a good internal dinner and drinks.”

Give them some pampering

Allow your staff members to enjoy something that can help them relax and de-stress. Clayton has come up with some initiatives that could bring delight to the team. “We offer them something that meets their immediate needs, such as a massage or a quality home-cooked food delivered,” he said.

These are things that will make your team appreciate being part of your organisation and inspire and motivate them to be engaged in your business. 

Encourage continuous growth

People always yearn for growth, such as skills upgrade, advancement in their career path or bigger roles in the organisation. Provide them with an opportunity to thrive and learn more, wherein they can apply such learnings to their personal and professional development as well as to the growth of your business. Training, seminars, workshops, conferences or additional education would be beneficial to them and your organisation. 

When it comes to continuous learning for your key executives, EO has a Key Executive Program, a program that permits an EO member to have a key executive from their business to participate in EO learning events and EO Accelerator learning events and become a member of a Key Executive Forum. Learn more about it at https://www.eomelbourne.org/key-executive-program.