In the latest instalment of the EO Business Podcast, we had the pleasure of delving deeper into the insights of Allan Dib, a respected member of EO Melbourne since 2007. Allan, a Rebellious Marketer, Serial Entrepreneur, and #1 Bestselling Author, delved into the intricacies of crafting a formidable marketing framework that is both lean and impactful.
Unleashing the Power of Branding: EO Melbourne's Workshop with Nir Zavaro
Entrepreneurs and professionals were granted a remarkable opportunity to redefine their brand interactions at the highly immersive EO Melbourne workshop titled "Branding to Marketing and the Journey in Between." Led by the renowned marketing guru, Nir Zavaro, this extraordinary event left an impressive mark on participants, reshaping their approach to brand management, team dynamics, and customer engagement.
Using LinkedIn to promote your business
LinkedIn is a social media platform that has been used by individuals, companies, and organisations to connect, network, and promote their products, services, causes, and brands. Entrepreneurs have also recognised the value of LinkedIn to their business, and EO Members share with us how they utilise LinkedIn to promote their brands and organisations and take advantage of the platform’s network.
EO Melbourne members share their secret recipes for Social Media Success
EO Melbourne Members Robert Tadros, CEO of Impressive Digital; Hannah Vasicek, Founder and Director of Francesca Collections, Nathan Chan, CEO and Publisher of Foundr Magazine; and Tom Caw, Founder and Director of Untitled Group Australia cite Facebook, Instagram, YouTube, Pinterest and LinkedIn as among the top social media platforms they use in their respective businesses.
Tips on doing niche marketing
Benefits of business collaborations
Companies, big or small, sometimes work together for a common goal that will mutually benefit each party involved. Collaborations are not uncommon among brands and organisations, especially if this can lead to increased knowledge and sales. Such partnerships may occur through joint projects in developing new products and services, enhanced processes, training and upskilling of people, sales and marketing initiatives and so much more.
Preparing for a media interview
Business owners, especially those of startups or small and medium-sized enterprises, are usually the face of their company as they carry the name on their shoulders. People’s trust in a brand is heightened when they are familiar with the person or individuals behind it. Moreover, an entrepreneur’s story plays a significant part in conveying the narrative behind a business, product or service.
Taking care of your skin, taking care of your business
The rise of social media stories
And how you can use it for marketing your business
At the turn of the century, technology has developed at an accelerated rate. Now, people can do so many things with the use of their smartphone, connecting users from different parts of the globe through various platforms and providing solutions to many needs we encounter each day. There are several applications for a variety of purposes. In social media alone, new features are added continuously to provide more ways for people to interact.
8 free blog platforms for your business
We have tackled the benefits of blogging to your business, but the real challenge is how to start your blog, especially the technical part. Topics and story ideas may already be floating in your mind, but putting it into a blog format may be a bit of a challenge for beginners. You can seek out an expert or someone with the know-how to help you through the process. However, when the budget is a concern or if you want to do it internally, you can begin by learning the best blogging platform for you.
Designing an effective packaging material
Business insights from slogans and taglines
Catchy phrases for slogans and taglines help us remember more about a brand or a business. While a tagline refers to the entire company, a slogan is usually used for advertising purposes to promote a product or brand. Nevertheless, marketers have tapped on the power of words to make their brands become top-of-mind in their industries.
The impact of user reviews on businesses
Consumers nowadays have the power to sway market opinion. Through review sites and social media networks, customers can make public their experiences with businesses they utilised. User reviews influence buying decisions because the market now looks into the assessment of those who have already availed of particular products or services before committing to a transaction. Thus, client ratings and testimonials provide customers with both a resource and a voice that can affect one’s company or brand.
Tips on identifying your market segment
Your product or service is not for everyone. It is not something that can cater to people across all ages, income levels, sectors or geographic areas. Even if you are producing a variety of items that can fill up a department store, it doesn’t mean you can sell to anyone. Trying to do so can result in wasting your time, effort and resources, which is not a strategic way to do business.
Media Relations 101 for Your Business
Building your brand and establishing a positive image to your target audience takes time, resources and effort. One strategy is to engage with the press to help you get your message across and develop your reputation to the public. A feature about you or your business on broadcast or print media has a different effect compared to an advertisement that is usually for self-promotion. Having a reputable journalist talk or write about you positively cultivates trust among your prospects and customers.
Different kinds of advertising media for your business
At any point in your business, you will need to turn to advertisements to build and strengthen your brand, boost your sales, and reach out to your customers and prospects. You need to employ them to get your message across a broader audience, especially those that are far and beyond your circle of friends and network.
Creating a winning presentation tool
Tips on creating a successful event for marketing
Most brands and companies organise events nowadays to promote their products and services to their target audience. While it takes a lot of resources and effort to stage an event, organisations still consider it as an important tool in marketing because it provides an opportunity for the brand to have a face-to-face interaction with their market, giving them an experiential taste of their offerings. It can also result in instant sales and feedback if utilised wisely.