Join EO Melbourne for an exclusive free event designed for ambitious entrepreneurs. This is your opportunity to gain valuable business insights, connect with like-minded founders, and explore what it means to be part of EO Melbourne.

The event kicks off with a Membership Information Session, where you'll discover how EO Melbourne supports high-growth business owners through a global network of 19,000+ entrepreneurs.

Then, the Marketing Masterclass with Mark Ritson will take centre stage. As one of the world’s leading marketing strategists, Mark will share expert insights on branding, strategy, and what separates thriving brands from those that fade into obscurity.

The day concludes with an opportunity to network over drinks with EO Melbourne members, BlueRock executives, and fellow entrepreneurs. With only 20 spots available for qualifying founders and entrepreneurs, this is a rare chance to learn from the best, build meaningful connections, and explore how EO can help you take your business to the next level.

What to expect

📍 The Aquarium – BlueRock, L2, Rialto - East Podium, 525 Collins St, Melbourne
📅 Monday, 14 April 2025
⏰ 11:30 AM – 4:00 PM

• 11:30 AM-11:45 AM: Arrival

• 11:45 AM-12:45 PM: Membership Information Session

• 12:45 PM-1:30 PM: Networking & Lunch

• 1:30 PM-3:15 PM: Marketing Masterclass with Mark Ritson

• 3:15 PM-4:00 PM: Networking & Drinks

Can I attend?

This event is exclusively for Melbourne-based entrepreneurs who are interested in learning more about EO and what membership offers. To attend, you must meet the EO Qualification Requirements:

• Own, found, or hold a majority stake in a business generating at least $1M USD in annual revenue

• OR lead a venture-backed company with at least $2M USD in private funding or $5M USD in public funding and a minimum of 10 employees

How to Register

Submit your Expression of Interest using the form below. If you meet the eligibility criteria and we have capacity, you’ll receive a confirmation within 48 hours. Tickets are strictly limited and will be allocated on a first-come, first-served basis to qualifying individuals, so be sure to confirm your attendance once contacted.

Once your spot is secured, you’ll receive event details and next steps to ensure you get the most out of the experience.

If you’re a growth-focused entrepreneur looking to connect with like-minded business leaders, this is your chance to experience EO Melbourne firsthand.

(EO Members can register separately to the event here.)

About the event

Unleashing Your Brand's Potential: Marketing Masterclass with Mark Ritson

What makes a brand thrive while others fade into obscurity? In this exclusive masterclass, Mark Ritson will reveal the proven strategies behind building and sustaining a powerful brand. Drawing from his globally acclaimed Marketing Week Mini MBA courses, Mark will share practical, research-backed insights to help you cut through the noise and drive long-term success.

What You’ll Gain:

• Expert branding and marketing strategies.

• Data-driven techniques to sharpen your competitive edge.

• Practical insights you can apply immediately.

ABOUT MARK RITSON

Mark Ritson is a brand consultant, marketing professor, and award-winning columnist with decades of experience shaping global brands. He has taught on MBA programs at London Business School, MIT, and Melbourne Business School and is the creator of the globally recognised Marketing Week Mini MBA courses, which have trained thousands of business leaders.

A respected industry thought leader, Mark’s sharp, research-driven insights challenge conventional marketing wisdom, and his ability to simplify complex strategies makes him one of the most sought-after voices in branding and marketing today.

About the EO Membership Information Session

Designed for entrepreneurs looking to scale, lead, and grow, this session offers an inside look at how EO Melbourne supports business owners through a global network of peers.

You’ll start with a brief introduction to EO, followed by a panel discussion where four EO Melbourne members share their personal experiences, key takeaways, and the impact EO has had on their businesses. A key focus will be Forum, one of EO’s most powerful programs—offering a confidential space for members to discuss challenges, gain insights, and receive support from fellow entrepreneurs.

If you're a founder looking to connect with ambitious business leaders and explore how EO can help take your business to the next level, this is your opportunity.

about entreprenuers Organization

Founded in 1987, Entrepreneurs’ Organization (EO) is a global network of 19,000-plus influential business owners, with over 213 chapters in more than 60 countries, including 5 chapters across Australia. The Melbourne chapter, like all chapters globally, is run by entrepreneurs, for entrepreneurs, with the help of our fantastic chapter administration staff.

As a not-for-profit organization, EO is the only global network exclusively for entrepreneurs. EO provides members with growth and leadership opportunities, helping entrepreneurs to develop their business acumen through peer-to-peer learning, once-in-a-lifetime experiences and connections to experts.

(You may also access the EOI form here. Please email help@eomelbourne.org for any dietary requirements for breakfast.)

EO Members can register for the event here.