What is a scorecard? It’s a tool or report that monitors the status or success of a project. In business, a scorecard allows teams to set their goals and rate their performance vis-à-vis what they have set for themselves. Every organisation may have different scorecards, depending on their targets, focus and key performance indicators.
For entrepreneurs, what are the most essential items in their business scorecard? EO Melbourne members share with us the important things they put in their scorecards and why they keep track of them.
Net cash flow – According to Rahul Kale, Director at Sunpower Renewables, one of the three most essential items on their scorecard their Net Cash flow position (current and forecast). “This can make or break your company. You can be profitable in the long run, but if your net cash flow position is negative or has the potential to be in the red then you are in serious trouble. For me, this is the most important metric to monitor,” Rahul explained.
Cash at bank – For Jeni Clift, Director/General Manager of DWM Solutions, “no cash = no more business. We need to know the cash position every week,” she stated, which is why they need to put Cash at Bank in their scorecard.
Total dollar amount quoted - Anthony Lam, Managing Director of Punchy Digital Media, remarked that knowing the “total dollar amount quoted gives us an indicator of our future work and pipeline.”
Headcount, revenue and net profit – Appscore Co-Founder & Managing Director Alex Louey shared that they have various scorecards in the various levels of their organisation. “At the company level, the most important ones are pretty boring – headcount, revenue and net profit. We use the headcount as a measure because our target is to be 300 persons in 24 months,” he expounded.
Performance measures – “At the team level, we use a dashboard to measure performance and predict outcomes. We normally have 2 leading indicators and 2 lagging indicators, i.e., for the sales team, each salesperson is to have a rolling $3M new business qualified pipeline for a $1M new business target. On the other hand, our recruitment team’s measure is on the number of interviews as a leading indicator and the number of contracts signed, targeted at 3 per week,” Alex added.
Customer and employee satisfaction – This is another item on Rahul’s scorecard. “This is not a regular metric as we update this semi-annually, but we have found this to be a great metric to monitor and shape our strategy. This gives us an external perspective of what our employees and customers are thinking of us and our products and it helps us improve, innovate, and get better.”
Days when projects are open – This is found in Anthony’s scorecard because for him and his team, “the average number of days that projects have been open gives us an idea of our current production pipeline.”
Total projects open – In addition to the number of days that their projects are open, Anthony also looks at their “Total number of projects open, which gives us an idea of our capacity.”
R&D and Non-R&D costs – These costs are important to Rahul because according to him, “We are all about innovation, and understanding the R&D spending is an important gauge on how we innovate and evolve our product offering.”
Depending on your industry and type of business, you may have different things on your business scorecard. Also, within your organisation, each level, department, unit or team member may have different scorecards based on their deliverables. Also, this tool helps in improving one’s performance, growth and development, whether as a group or as an individual.
Share with us in the comments section below what you have in your scorecards and why they are important to your business.