A good product should go hand-in-hand with effective packaging. It’s such a waste if you have poured so much effort to come up with high-quality items only to fail just because the packaging has not been well-thought-of or the design is not properly executed.
When supermarket or store shelves are filled with different brands, the most efficient packaging is the one that will attract consumers the most. The sad reality is that people will only judge your product once they have unboxed or tried it. If you have a new product or one that they have not yet used before, they can only rely on your wrapping or container to make their purchasing decision.
If you are in the stage of conceptualizing your product’s package, these are a few things you have to consider for an effective design.
Catches the eye of the buyer
The appearance of your box or packet can be appealing without having to be too loud. It can be simple, yet attractive; colourful, yet do not have too many elements. If it’s also iconic, consumers may be drawn to it. Make your design different from the rest. Don’t be afraid to break conventions and dare to go against the norm. It may be a huge risk. Nonetheless, it is a risk worth taking if your disruption is the key to introduce a breakthrough and encourage buyers to pick your product.
Conveys clear messaging
Be direct and straightforward in your messaging, whether it’s your design elements or copy. It must not confuse your consumers and must portray what is close to reality. Be honest in your overall design because whatever you claim on your package can be verified by customers when they purchase your item. Any exaggeration or false claims can backfire on your brand. Don’t forget to include clear instructions and other necessary information on your product cover.
Embodies your brand
When you are at the drawing board creating your design, you don’t have to look further as to where to get your inspiration. Simply look at your brand elements and translate them to your packaging. They include your logo, font, colour and other features of your company or product. Moreover, whatever you put on your wrapping must embody the image of your brand.
Resonates to your audience
How you design your product’s container or packet must also connect to your audience. It has to be practical and useful to them, apart from being attractive and appealing. Functionality is an important factor in the decision-making process of buyers. If it’s environment-friendly or if it helps the community, it’s definitely a plus point. Thus, it is helpful to test your packaging and do constant research to make it resonate to your audience.
Discuss with your team your packaging design and see how effective it will be to capture and retain your clientele’s attention. You can also test your design vis-à-vis your competitors. Also, look into your income and profit to see how your sales are doing and how your package contributes to the bottom line. Take into consideration the cost of your containers or packet that it will not cause a dent on your pricing.