Jon Yeo, TEDxMelbourne Licensee and former National President for Professional Speakers Australia, recently led an immersive Masterclass for the EO Melbourne community, enhancing their communication skills. The event, which took place recently, delved deep into the art of crafting compelling messages that resonate universally, explored the psychology of influence, dissected the intricacies of speech, and broke down the mechanics of impactful communication.
One of the main takeaways from Jon Yeo's Masterclass was the ability to shape messages that have a resounding impact on all stakeholders. The attendees learned to master the art of crafting exceptional messages, empowering them to craft brand messages that inspire action and deliver tangible results. Crafting captivating brand stories that genuinely connect with the audience became a tangible goal for those in attendance.
But the Masterclass went beyond just the art of crafting messages; it also explored the nuances of speech, including tone, volume, speed, pitch, positioning, and dynamics. Participants discovered the secrets to fostering rapport consistently, be it in formal settings like on-stage presentations or more informal scenarios such as meetings and casual conversations.
An additional highlight of this unique event was the focus on empowering client-facing staff with replicable skills. Jon Yeo, who has an impressive track record working with leaders and changemakers, stressed the value of incremental influence. As he aptly put it, "People don't change overnight, but our ability to strategically nudge it forward is always available to us."
One of the key inspirations behind Jon Yeo's approach to influence and communication came from his experience leading TEDxMelbourne. Delving into YouTube data on "What causes someone to pause, rewind or abandon a TED Talk?" led him to design influence models based on first principles. What sets Jon apart is his deep interest in the psychology of influence, moving beyond storytelling mechanics. His exploration led to insights into empathy, engagement, and the art of simplifying complexity in communication.
Jon Yeo's impressive list of past clients, which includes names like Salesforce, SAP, National Australia Bank, Australia Post, and Mercer, is a testament to the effectiveness of his methods. His extensive experience as the Licensee for TEDxMelbourne since 2009 and his tenure as the past National President for Professional Speakers Australia add even more weight to his teachings.
Speaking about the evolving challenges in the world of communication, Jon Yeo remarked, "As the world gets busier, we get more and more distracted through social media and the plethora of information that's coming to us on a day-to-day basis. The ability to get and keep someone's attention gets harder every day." He emphasised that even world-famous TED Talks saw a shift during the COVID period, with the average viewer's attention span decreasing from nine minutes to just five minutes in a single year.
Jon Yeo's Masterclass was a gateway to a world of enhanced communication and influence, offering invaluable insights to anyone looking to leave a lasting impact through their words and actions. With the promise of a bright future where connection and resonance are at the forefront, the event left participants eager to apply their newfound knowledge in their respective spheres of influence.
