In the ever-evolving realm of entrepreneurship, tales of triumph and tribulation often intertwine, forming a narrative rich with lessons and inspiration. One such saga unfolds in the remarkable journey of Andrew Mackinnon, a visionary luminary whose ingenuity has carved a niche in the marketing landscape. Recently featured on the EO Business Podcast, Mackinnon unveiled the narrative thread of his ascent, offering a glimpse into the genesis of Taboo Group and the myriad challenges surmounted along the way.
Sales and Marketing Excellence: Insights from the 5th Accelerator/Key Executive Learning Day
In the ever-evolving landscape of business, the ability to captivate a broader audience while solidifying a brand's unique identity has become a paramount challenge. To meet this challenge head-on, EO Melbourne put together the 5th Accelerator/Key Executive Learning Day, an exclusive learning event meticulously designed to unravel the mysteries of Sales and Marketing excellence. This event promised to equip participants with cutting-edge strategies to turbocharge their growth.
All things B Corp
Nowadays, more and more companies are becoming B Corporations, but what exactly is a B Corp?
EO Melbourne recently held a virtual masterclass about B Corp certification. Andrew Davies, CEO of B Lab Australia and Aotearoa New Zealand, joined the masterclass as one of the resource speakers and spoke in detail about their organisation, B Lab, and about becoming a B Corp.