negotiation

10 Books on Persuasion and Negotiation

We have established that closing sales and winning deals are necessary for business. That’s the art of negotiation. It takes a lot of savvy, skills, training, exposure and insights to hone your competence on persuasion and end with success on your pitches.

To arm you with more learnings and additional knowledge for your negotiation acumen, we listed down ten books on persuasion. You can apply a thing or two (surely, more) from these materials to your sales transactions or other forms of business bargaining. You can even translate them to the day-to-day activities in your personal life.

The art of negotiation in the entrepreneurial world

Running a business entails interaction and engagement with different people and various players in the industry. One major component in the entrepreneurial journey is negotiating for your business. You do it when hiring or retaining a staff member, purchasing materials, contracting suppliers, getting into a partnership or marketing and selling your product or services.