Corporate values are important in every organisation because they provide a strong foundation for decision-making, team building, customer relations and driving your business forward. It is your company’s compass that directs you which way to go and the backbone on how to run your business successfully.
Every organisation has their respective corporate values, depending on the preference of the owners or board of directors or the purpose of the business for operating. Nurturing your corporate values strengthens your team and enables you to achieve your mission and goals. Here are some corporate values that entrepreneurs have in their businesses and how they ensure that these values are upheld in their organisations.
Integrity and accountability
Integrity is defined as “the quality of being honest and having strong moral principles; moral uprightness,” while accountability is “the fact or condition of being accountable; responsibility.”
For Nitasha Badhwar, Founder and CEO of Immersify and Co-founder and Chief Strategy Officer of Sunpower Renewables, “Integrity and accountability are the most important values for us. In an organisation that values innovation, having integrity in what you believe in, what can be seen through to completion, and where time and resources need to be prioritised, is a crucial success factor.”
These two values are also often found in other organisations as they build trust within the team and from customers and third-party partners. Nitasha added, “We strongly believe that integrity in the workplace promotes an open and positive working environment that helps in developing happy, resilient, and successful teams with a strong moral, ethical and fair code of conduct.”
Diversity
John Bevitt, Managing Director at Honeycomb Strategy, revealed one of their core values that resonate well with their team. “Of our three core values, I think one of the most powerful ones is ‘Celebrate our Superpowers’. I love this one as it helps to celebrate our diversity – no matter the role or level of seniority, everyone has a ‘superpower’ that helps make them unique from everyone else. It’s the one thing that, if focused on, trained and nurtured, makes everything else easier or unnecessary,” he stated.
It’s not a common corporate value, but it is something that can stick to everyone’s mind. John further explained, “Every team member has an idea of what their superpower is and we create a development plan homing in on it and using it to help achieve their personal objectives, share learnings with the team and create an environment focused on strengths, not on weaknesses. Having clarity on these superpowers and knowing how these can be combined across the team creates a multiplier effect and is what has helped to take our business to the next level.”
Drive for results
With the end of sight, Canopy Managing Director Karl Simity shared that “Canopy was founded with the vision to create inspiring workplaces that encourage and enrich the lives of workplace inhabitants to build and grow successful organisations.”
Corporate values are often anchored on the vision of the business and its owner. A corporate value aims to help achieve this vision. Karl cited an example, “One of our values is to ‘Drive for outcomes’, and this value is something I see all our employees live by in their day-to-day activities. What helps us create these inspiring workplaces is the drive our people have to make it happen, to always push for success, and their persistence over resistance to solve problems.”
People first
Businesses are made for people, with the aim of providing solutions to concerns and challenges affecting our society. Corporate values are also people-centric because they are to be lived out by people for the people that the business serves, whether they are internal or external stakeholders.
This is why for Nick Clift, Co-founder at Otto and Founder of DWM Solutions, people are significant pillars of their corporate values. He expounded, “At Otto, our key corporate value would have to be People First. We are redefining the industry and Humanising Technology. Otto, as a brand, represents the humans behind the technology — the human hands that make the tech work. Essentially, we are a human-led, tech company, so I guess you could say that technically, we are anti-tech.”
If you look through other companies, businesses and organisations, you will find varying corporate values, yet these values define who they are as an institution. Values put a soul to your brand, especially on how you and your people act and conduct business accordingly.
What are your corporate values and why have you chosen them as your values? How do you ensure that your people live up to them? We’d like to hear your thoughts.