Crisp Solutions

Experimentation in business: the risks and rewards

Taking risks is a huge part of the entrepreneurial journey. You need to invest resources, time and effort to bring your venture to greater heights, and it is guaranteed that there will be many forks on the road and lots of trial and error before you can get there.

We’ll take a look at two circumstances where entrepreneurs had to experiment in their business and take the risks to reap the rewards.

Michael Clark wants to make the world better

Michael Clark, Crisp Solutions Founder and Lemon Wedge owner, is guided by these business philosophies: make the world better, don’t take no for an answer and never give up. His deep awareness of both the good and the bad forces in life drive him every day. The positive is a never-ending inspiration and the negative elements are a powerful teacher where strength and experience can be found. Thus, out of the opportunities and the challenges his environment and life posed before him, Michael has emerged as a formidable businessman.