And how you can use it for marketing your business
At the turn of the century, technology has developed at an accelerated rate. Now, people can do so many things with the use of their smartphone, connecting users from different parts of the globe through various platforms and providing solutions to many needs we encounter each day. There are several applications for a variety of purposes. In social media alone, new features are added continuously to provide more ways for people to interact.
Now, the story format is making waves in social networks. These are ephemeral posts that last for only 24 hours. Despite its short period of exposure, many are hooked with making stories because users don’t have to scroll down. These vertical posts that occupy the entire screen shifts automatically. Plus, creative filters attract people to this new way of multimedia storytelling.
It all began with Snapchat, and it is now available on Instagram, Facebook, WhatsApp and other platforms. Social media influencers have been utilising this format to share content and visuals. Even brands are jumping into the bandwagon and using such format to their advantage. How do you bridge your business and your market through social media stories? Here are some ways to reach out to your customers and prospects with the use of stories.
Be authentic, yet relatable
Don’t treat your social media story as a TV commercial. If you want to promote a product, service or event, make it into storytelling form. Add a human factor to your post. Talk to them. Make it spontaneous. When you do it in a hard-sell way or put too polished or too edited videos, it can turn off your followers. They often love it raw and personal, but let your brand personality shine through. If you know your market too well, you will know the best approach to capture their interest and keep them hooked to your brand.
Inject creativity in your story
How do you draw people to your post within 24 hours you put it out? Even if you can archive your story, such as in the case of Instagram Stories, that 24-hour window is crucial to bring people to your account and let them take action like going to your site or purchasing the product you are promoting. Businesses have to make such posts creative enough for consumers to always stay tuned to it and view it. You can create a teaser, make people guess a surprise or do a live story during an event. Brainstorm with your team and get the feedback of your customers on what kind of posts excite them.
Focus the spotlight on your users
Some people love to see their faces, names or usernames on a known account. Through a story, you can share posts by your consumers. Use hashtags and mention them. You can also utilise the swipe action where viewers can be directed to a site or link. Be more appreciative of your followers through your stories. When you do a live story, be mindful of commenters and do shoutouts to greet your audience.
Make it interactive
Although the audience cannot comment on your story, you can conduct a poll or do a Q&A with them. Take advantage of the various features of social media stories to engage your viewers and interact with your followers. Storytelling in this platform should not just be a one-way communication line. Rather, it is an opportunity to talk and listen to your market.
So, start exploring this new format and see how it can benefit your business. Explore its various functions and features before you apply it to your brand. If you’re unsure of its effect on your products and services, test it first and evaluate how it will fit in your overall marketing plan. Besides, there are experts or other business owners you can consult when you’re in doubt. Most of all, have fun and let your followers enjoy interacting with you.