Consumers nowadays have the power to sway market opinion. Through review sites and social media networks, customers can make public their experiences with businesses they utilised. User reviews influence buying decisions because the market now looks into the assessment of those who have already availed of particular products or services before committing to a transaction. Thus, client ratings and testimonials provide customers with both a resource and a voice that can affect one’s company or brand.
“How to Build Successful Families” Workshop with Warren Rustand
EO Melbourne members and their families had a fun engagement at the How to Build Successful Families Workshop with Warren Rustand. Out of the 80 participants, 33 were family guests or children of EO members. This workshop coincides with the chapter’s focus this year on family and in bringing those most important on the same journey.
12 digital payment tools for businesses
The dawn of digital technology has empowered more and more individuals to turn to the cyberspace to find solutions to their various needs. Such solutions are mostly accessed in a single gadget and transactions are done at a click of a button. Many online infrastructures are put in place to make life easier to both merchants and customers and allow the movement of funds to be swift but secure. With e-commerce now on the rise, it is important to take a closer look at online payment tools that can make the exchange of finances, goods and services faster and easier.
Getting into the mind of shoppers
Sharpening the entrepreneurial mind through jigsaw puzzles
Puzzles are created to tickle the mind. Putting together pieces of jigsaw puzzles, especially the huge ones, can be both exciting and daunting. Finding the right one that fits a particular section is pleasurable, but not figuring out the correct positions can be frustrating. It is sometimes exasperating, yet it can hone your skills and sharpen your thinking.
Nuggets of entrepreneurial wisdom from Harry Sanders
Work hard. Find your purpose. Step out of your comfort zone. These are the three main lessons that Harry Sanders, founder and director of StudioHawk, a Google Marketing Specialist SEO company, learned in his experience as a businessman. Harry established his company during his teens, and he found that the entrepreneurial journey is full of challenges. Yet, the hardships moulded and strengthened him to be what he has become today.
President’s Update - September
Tips on identifying your market segment
Your product or service is not for everyone. It is not something that can cater to people across all ages, income levels, sectors or geographic areas. Even if you are producing a variety of items that can fill up a department store, it doesn’t mean you can sell to anyone. Trying to do so can result in wasting your time, effort and resources, which is not a strategic way to do business.
Taking a break without breaking your bank
Affordable vacations for entrepreneurs
Entrepreneurs need to take a breather every now and then. However, it doesn’t mean that because you own a business, you can splurge on your vacation. Frugality is a value that every entrepreneur should uphold, which means you go on a budget while making the most out of your holiday.
Media Relations 101 for Your Business
Building your brand and establishing a positive image to your target audience takes time, resources and effort. One strategy is to engage with the press to help you get your message across and develop your reputation to the public. A feature about you or your business on broadcast or print media has a different effect compared to an advertisement that is usually for self-promotion. Having a reputable journalist talk or write about you positively cultivates trust among your prospects and customers.
The importance of family support in the entrepreneurial journey
A significant element to survive the challenge-filled entrepreneurial journey is a strong support system not only at work but also at home. Entrepreneurs often wear several hats and carry out various responsibilities – business owners, leaders, mentors and parents, to name a few. They sometimes end up tired and weary physically, mentally and emotionally. Thus, having a family that fully understands and supports the journey that entrepreneurs take is a factor in one’s longevity in the business world.
Kinds of entrepreneurs from tea varieties
Tea drinking has been part of both Western and Eastern cultures for many centuries now. Drinking tea has become a form of social interaction in certain societies, while it is considered a formal ceremony in other countries. With all the traditional and modern tea beverages in the world, it’s time to take a closer look at the tea varieties and how they can correspond to a certain type of entrepreneur.
Time management for entrepreneurs
Juggling different tasks in business, roles in your personal life, positions in your various associations and commitments in other interests can be tiresome. “Time is gold” rings true to every entrepreneur, which is why there is a need to manage it well. Otherwise, you’ll end up doing too many mundane things that may take up a lot of your time and energy.
Leadership skills you get from dog ownership
All about social entrepreneurship
The four seasons of entrepreneurship
Year in and year out, we experience extreme heat, extreme cold, flowers in bloom and trees in decline. As the planet goes through the different seasons of nature, the entrepreneurial journey also passes through various phases and cycles. In this world, and even in the business space, change is the only constant. Entrepreneurs must learn to adapt to such changes within its internal environs and even those happening in its external setting.
Tips for effective customer service
Businesses acknowledge the fact that retaining existing customers is more cost-efficient than seeking new clientele constantly. Consumers may extend their loyalty to a brand if they feel valued by the company and receive the ample attention they need. The danger lies when you commit and does nothing to salvage the damage done because customers can easily shift to another brand.
Playlist for busy entrepreneurs
Busy entrepreneurs need to unwind to relieve themselves from the stress of work and other responsibilities. Whether it’s spending a day at the beach, hiking to the mountains or simply listening to songs while you do your day-to-day chores can help you rejuvenate and recharge. Music has a deep effect on the emotions. Ballads can make you feel mellow, while upbeat songs may tend to energise you.
Different kinds of advertising media for your business
At any point in your business, you will need to turn to advertisements to build and strengthen your brand, boost your sales, and reach out to your customers and prospects. You need to employ them to get your message across a broader audience, especially those that are far and beyond your circle of friends and network.
10 Books on Persuasion and Negotiation
We have established that closing sales and winning deals are necessary for business. That’s the art of negotiation. It takes a lot of savvy, skills, training, exposure and insights to hone your competence on persuasion and end with success on your pitches.
To arm you with more learnings and additional knowledge for your negotiation acumen, we listed down ten books on persuasion. You can apply a thing or two (surely, more) from these materials to your sales transactions or other forms of business bargaining. You can even translate them to the day-to-day activities in your personal life.